Ponds White Beauty Advertisement
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Ponds white beauty advertisement. This idea of white beauty creates problems within India itself and globally. In Ponds White Beauty advertisement the product being sold is a skin care treatment to lighten the pigment of your skin. For example the white skin toned woman is in a relationship with a famous man and is being portrayed as beautiful whereas the woman of colour did not win the man and begins using the radiant pinkish white glow cream that is being advertised to make her beautiful.
The 2008 Ponds campaign for the White Beauty product line was an absolutely racist and sexist ad campaign that left me very disturbed after watching. All other creams make our skin shine and glow but this cream is special. The commercial tells the story of an Indian woman who was happily in.
It visibly promotes the idea of whiteness as hegemonic a discriminatory idea already present within Indian social circles. Ponds is a skin care company based out of Asia that provides a variety of creams for the purposes of anti-aging cleansing hydrating and whitening. Beauty Construction on Ponds White Beauty Gita Gutawa Version.
Advertisements can play an important role in showcasing social arrangements that may exist in society. This study focuses on the semiotic analysis of advertisement video. The video embedded below is an Indian advertisement for PONDS product White Beauty.
The advertisement for Ponds White Beauty skin lightening cream is but a drop in the bucket of a mass marketing campaign orchestrated by western companies pervasively spreading their ideal of a white hegemonic. To give you some background on this advertisement it begins with a beautiful Indian woman with very delicate features parting ways with a white man who has very masculine features in what appears to be an airport. As we learned during Joddi Aldens presentation on Globalization Transnationalism Citizenship and Migration whitening of advertisements is a frequent technique used to make models appear more than they actually.
According to the advertisement this cream gives a woman more than any other average cream. 5 Ponds White Beauty New AD 2020 - Pakoda Girl Model Cast Real Name Also Check Glori Soap - Akshay Kumar - 1-2-3 Kare Total Clean. The supposition of white superiority is not a myth and the Ponds White Beauty advertisement a product sold in Indian for skin bleaching substantiates this.
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